Challenge

The client needed a complete brand built from the ground up, one that could express the premium, soulful nature of their offering while appealing to a high-end market. The challenge was to develop a name, identity system, and digital experience that felt distinct, elevated, and timeless, without losing warmth or accessibility. The brand also needed to establish long-term consistency across retail, digital, and print channels.

Approach

We began with a strategic naming process that explored linguistic, cultural, and symbolic layers. The name Arc de Sol was crafted to evoke a sense of form, light, and emotional warmth, fusing the ideas of an “arc” (structure and elegance) with “sol” (sun and energy). From there, our design direction focused on simplicity, golden tones, and gentle motion, drawing inspiration from handcrafted forms and natural light.

Solution
We developed a full brand identity system encompassing logo design, typography, color palette, iconography, and image direction.
The brand guidelines were documented to ensure seamless consistency across all brand expressions, from packaging to social media.
One of the core deliverables was the design and UX writing for the Arc de Sol website. The interface emphasized clarity, softness, and ease of navigation, all aligned with the brand’s voice. Through refined microcopy and structured storytelling, we ensured that the UX was not only functional, but emotionally engaging and brand-aligned.

Impact
Arc de Sol emerged as a confident, elegant brand with a distinctive presence in Saudi Arabia’s design market. The identity communicates both structure and warmth, while the website experience reinforces the brand’s commitment to thoughtful, crafted living. With a scalable brand system in place, Arc de Sol is positioned for growth across digital and physical retail channels, standing as a symbol of Saudi creative excellence with global appeal.