Heliopolis, Cairo, Egypt (On-site)
Full-time

At Generator Design Agency, we believe in the power of culture-driven storytelling to transform brands and shape experiences.

We’re looking for a Creative Copywriter who can craft compelling narratives that connect people to brands. From UX copy and company profiles to brand naming, content strategy, and brand storytelling, you’ll shape language that inspires action, builds clarity, and captures cultural relevance.

As a core member of our team, you’ll collaborate with designers, strategists, and creative directors to ensure every word and story aligns with the brand’s voice, identity, and purpose. You’ll also be confident in presenting your ideas to clients, making sure your concepts resonate as strongly when spoken as when written.

Responsibilities

• • Develop clear, engaging copy for websites, digital platforms, campaigns, and corporate communications.
• • Create powerful brand and product names that are culturally relevant, memorable, and globally accessible.
• • Write and develop brand stories that articulate a brand’s essence, values, and vision in ways that resonate with audiences.
• • Write company profiles, brand guidelines, and strategic content frameworks that bring brands to life.
• • Craft UX writing that guides and enhances user experiences across digital products.
• • Support content strategy with creative ideas, tone-of-voice development, and storytelling frameworks.
• • Present creative and strategic ideas clearly, persuasively, and confidently to clients and internal teams.
• • Collaborate with designers and strategists to align words, names, and narratives with visuals and overall brand direction.
• • Research cultural, linguistic, and industry contexts to ensure originality and relevance.

Qualifications

• • 4–6 years of professional experience in copywriting, content creation, or UX writing (agency experience is a plus).
• • Strong portfolio showcasing brand storytelling, naming projects, UX writing, and content strategy.
• • Creative thinker with proven experience in developing brand stories and verbal brand identities.
• • Excellent presentation skills with the ability to articulate and sell ideas to clients and teams.
• • Advanced English proficiency (spoken and written); strong command of Arabic is a plus.
• • Ability to adapt tone and style across diverse industries and brand personalities.
• • Strong understanding of branding, digital communication, and cultural narratives.
• • Proactive, detail-oriented, and able to manage multiple projects under tight deadlines.