Privacy Policy

Last updated: 12 October 2026

At Generator, we build brands on trust, and we treat your information the same way. This Privacy Policy explains what personal data we collect when you visit thegenerator.co (the “Website”), contact us, apply to join our team or work with us as a client, how we use it, and the choices and rights you have.

This policy should be read together with our Terms & Conditions. Capitalised terms not defined here have the meaning given in those Terms.

01 Who we are

Generator Design Agency (“Generator”, “we”, “us” or “our”) is a branding and design agency registered in the Arab Republic of Egypt under commercial registration number 156004, with its office at 3 Abdallah Deraz, Ard Al Golf, Heliopolis, Cairo, Egypt.

Generator is responsible for (the “controller” of) the personal data described in this policy. For any privacy question or request, contact us at hello@thegenerator.co.

02 The information we collect

2.1 Information you give us. When you fill in a contact form, email us, send a project brief, subscribe to updates or speak with our team, we may collect:

1. your name, job title, company name and country;
2. your email address and phone number;
3. details about your project, budget, timeline and brand, and any files you share with us; and
4. any other information you choose to include in your message.

2.2 Job applications. When you apply through our Join Us page or careers@thegenerator.co, we collect your CV, portfolio, cover letter, links to your online profiles, and any information you share during the hiring process.

2.3 Client information. When we work together, we process the contact details of your team members and the information needed to manage the project, invoicing and payments.

2.4 Information collected automatically. When you browse the Website, we and our service providers may collect technical information such as your IP address, browser type, device type, approximate location (country or city), pages visited, time spent on pages and the website that referred you. This is collected through cookies and similar technologies (see Section 06).

2.5 We do not ask for sensitive personal data, such as health, religious or financial account information, through the Website. Please do not send it to us.

03 How we use your information

We use your personal data to:

1. respond to your enquiries, briefs and requests for proposals;
2. prepare proposals, deliver our services and manage our relationship with clients;
3. send invoices, process payments and meet our accounting and tax obligations;
4. assess job applications and manage our recruitment process;
5. send news, insights or updates about our work, where you have agreed to receive them (you can unsubscribe at any time);
6. understand how visitors use the Website so we can improve its content, design and performance;
7. keep the Website and our systems secure and prevent misuse; and
8. comply with applicable laws and respond to lawful requests from authorities.

We do not sell your personal data, and we do not use it for automated decision-making that has legal or similarly significant effects on you.

04 Why we are allowed to use it

We process personal data only where we have a lawful basis to do so, including:

• Consent, for example when you subscribe to updates or accept non-essential cookies. You may withdraw consent at any time.
• Contract, where processing is needed to prepare a proposal or deliver services you have requested.
• Legal obligation, where we must keep records or share information under applicable law.
• Legitimate interests, such as running and improving our business and Website, provided these are not overridden by your rights.

05 Who we share it with

We share personal data only when necessary and only with:

• Service providers who help us operate, such as website hosting, email, cloud storage, project management, analytics and accounting providers. They may only use your data to provide services to us.
• Specialist partners such as photographers, developers or printers involved in your project, where needed to deliver it and with appropriate confidentiality commitments.
• Our group companies, where needed for administration, reporting or delivering services.
• Professional advisers and authorities, such as lawyers, auditors, courts or regulators, where required by law or to protect our legal rights.

If Generator is involved in a merger, acquisition or restructuring, personal data may be transferred as part of that transaction, subject to this policy.

06 Cookies

6.1 Cookies are small text files stored on your device when you visit a website. We use the following categories:

• Strictly necessary cookies, which make the Website work and cannot be switched off.
• Performance and analytics cookies, which help us understand how visitors use the Website, such as which pages are most popular.
• Functional cookies, which remember your preferences, such as language.
• Marketing cookies, which may be set by social media or advertising partners to measure campaigns or show relevant content.

6.2 Except for strictly necessary cookies, we only use cookies with your consent. You can accept, reject or change your preferences at any time through the cookie banner or settings on the Website, or through your browser settings. Blocking some cookies may affect how the Website works.

07 International transfers

We work with clients in Egypt, Saudi Arabia, the UAE and across the region, and some of our service providers store data on servers outside Egypt. When personal data is transferred across borders, we take reasonable steps to make sure it is protected to the standard required by applicable data protection laws.

08 How long we keep it

We keep personal data only as long as necessary for the purposes described above:

• Enquiries and briefs that do not lead to a project: up to two (2) years from our last contact.
• Client and project records: for the duration of our relationship and afterwards for as long as required for legal, tax and accounting purposes.
• Job applications: up to twelve (12) months after the role is filled, unless you agree that we may keep your details for future opportunities.
• Analytics data: in line with our analytics providers’ retention settings, usually no longer than twenty-six (26) months.

After that, we securely delete or anonymise the data.

09 How we protect it

We use appropriate technical and organisational measures to protect personal data against loss, misuse and unauthorised access, including encrypted connections, access controls and trusted service providers. No method of transmission over the internet is completely secure, but we work to protect your information and will notify you and the relevant authorities of any data breach where the law requires.

10 Your rights

Depending on where you live, including under Egypt’s Personal Data Protection Law No. 151 of 2020 and Saudi Arabia’s Personal Data Protection Law, you may have the right to:

1. be informed about how your personal data is used;
2. access the personal data we hold about you and receive a copy;
3. ask us to correct inaccurate or incomplete data;
4. ask us to delete your data or restrict how we use it;
5. object to processing, including for direct marketing;
6. withdraw your consent at any time, without affecting earlier processing; and
7. lodge a complaint with the competent data protection authority, such as Egypt’s Personal Data Protection Center or Saudi Arabia’s Data and Artificial Intelligence Authority (SDAIA).

To exercise any of these rights, email hello@thegenerator.co. We may need to verify your identity before responding, and we will reply within the period required by law.

11 Our portfolio

Some project images on the Website may show people, such as models, team members or members of the public in campaign photography. These images are used with the appropriate permissions. If you appear in an image and would like it reviewed or removed, please contact us.

12 Children

The Website is intended for businesses and professionals and is not directed at children. We do not knowingly collect personal data from anyone under 18. If you believe a child has shared personal data with us, please contact us and we will delete it.

13 Third-party websites

The Website may link to other websites and social media platforms, such as Instagram, LinkedIn and Behance, or include embedded content from them. These platforms have their own privacy policies, and we are not responsible for how they handle your data.

14 Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page with its “Last updated” date. If we make significant changes, we will let you know through the Website or by email where appropriate.

15 Contact us

If you have any questions about this policy or how we handle your personal data, please get in touch:

Generator Design Agency

3 Abdallah Deraz, Ard Al Golf, Heliopolis, Cairo, Egypt

hello@thegenerator.co · +20 155 909 3314

thegenerator.co