A systematic approach for identifying user needs and generating new opportunities.

Generator is a strategic branding and design agency partnering with brands across Saudi Arabia and Egypt to create brand identities, systems, and digital experiences rooted in cultural insight.

Our approach begins with understanding business objectives, industry context, and regional audiences, allowing us to build brand strategies designed for clarity, relevance, and long-term growth.

Our Strategic Approach

We take a strategy-led approach to branding, combining research, cultural understanding, and design systems to solve complex challenges and create meaningful brand experiences.

Discover

Conducting research, finding immersion & concept selection.

Define

Specific business goals, assets & impediments.

Design

Define business & concept review.

Deliver

Artwork Improvement.

Positioning creates openings in a market that is continually changing, consumers are saturated with products and services.

Positioning

Positioning takes advantage of changes in demographics, technology, marketing cycles, consumer trends, and gaps in the market to find new ways of appealing to the industry.

Vision Mission & Values Personality Voice Style Product Processes Competition Customer Culture External Forces & Trends

Design Thinking stages: Understand, Explore and Materialize

Applying a simple and effective process that manages to achieve an appropriate design solution to a given identity problem.

It is a combination of communication, intellectual and focused creativity that leads to new insights about the brand, the user and a unique language.

Design Thinking process from uncertainty and insights through clarity and focus

Helping your business become a valuable asset in the lives of your customers. Showing our customers that we also believe they are the most important character in the story, the hero. Validating their problems and empathizing with their pain. Letting them know that we are their advocate and we can help as a guide.

Crafted for Growth

We are proud to help brands build identities, shape strategies, and grow across diverse markets. Each logo reflects a journey of trust and creativity.