Second major or minor, fourth perfect, and nine tension.
Revamping the existing idea of actors' characters, representing a dynamic personality the Studio ZAT produce, illustrating a spontaneous tone for artistic contemporary cinema.
Music was our inspiration to create 249 brand identity starting from studying music art, reading more and more about each sound wave, creating a dynamic brandmark, and finally, we made the logo's identity speak through "2nd major or minor, 4th perfect and 9th tension" concept.