The challenge was to create a brand that feels both contemporary and rooted. Arfof needed an identity system that could bridge Arabic and English audiences seamlessly while standing out in a highly competitive e-commerce landscape. The brand had to reflect simplicity, trust, and a forward-thinking mindset suitable for a fast-growing digital retail platform.

Our Strategy

We grounded our approach in cultural fusion, focusing on harmonizing bilingual typography to reflect inclusivity and ease. The integration of the Arabic letter ف and the Latin F became the visual core of the identity, symbolizing a fluid connection between languages, audiences, and commerce. The platform experience was built to emphasize clarity, responsiveness, and a marketplace that feels both local and limitless.

Creative Execution

- Designed a custom bilingual logomark merging ف and F to create a culturally rich yet minimal symbol.

- Developed a sleek and scalable brand identity adaptable across app interfaces and marketing.

- Created a neutral yet vibrant color palette to balance professionalism with market energy.

- Applied clean, intuitive UI/UX flows for seamless product discovery and vendor interaction.

- Built detailed wireframes and a working prototype for mobile-first navigation.

- Designed motion elements to enhance interactivity and guide user actions across the app.

- Produced brand guidelines ensuring consistency across visual assets and interface design.

Result

The final identity positioned Arfof as a distinctive player in the online retail space. The brand now communicates trust, clarity, and cultural versatility, enabling users to navigate a rich marketplace with ease. With a strong digital presence and a meaningful design system, Arfof is ready to scale across diverse markets and user segments.