SABIT
SABIT (Saudi Bitumen Industries Co. Ltd) is a market leader in the manufacturing of bituminous waterproofing products in the Kingdom of Saudi Arabia. With a solid industrial reputation and decades of technical expertise, SABIT serves a wide range of infrastructure and construction projects across the region.
Our team was honored to lead the brand transformation and digital experience design, shaping a modern identity and user-centric website prototype that reflect SABIT’s reliability, performance, and innovation.
The Challenge
Our objective was to modernize and unify SABIT’s brand and online presence to better reflect:
- Its industry leadership and technical authority.
- A product line rooted in quality, consistency, and durability.
- A need for a cohesive visual identity across print and digital.
- A clear, intuitive website that supports customers, engineers, and partners.
Our Approach
We began with strategic discovery, diving into SABIT’s market position, values, and audience expectations. The insights guided a complete branding solution from concept to interface design, centered around clarity, confidence, and construction-grade integrity.
What We Delivered
- Brand Concept: We worked closely with SABIT to define a strategic brand concept aligned with its mission and market leadership. The concept emphasized trust, industrial strength, and regional expertise, positioning SABIT as not just a product supplier, but a long-term partner in waterproofing solutions.
- Brand Development: We created a bold and unified brand identity system that includes:
-A modern, confident logo inspired by industrial geometry.
-A refined color palette rooted in asphalt tones and construction cues.
-Typography and visual elements that reflect stability, durability, and clarity.
-A consistent system ready for packaging, catalogs, signage, and trade exhibitions.
- Website Prototype (UI/UX Design): We designed a full website prototype with clear navigation, engaging content hierarchy, and seamless product browsing. Key features included:
- Intuitive product categories.
- Downloadable technical sheets.
- Service overview and contact funnels
The goal was to ensure a smooth, informative, and professional experience for contractors, engineers, and procurement teams.
The Result
- A revitalized brand system that enhances SABIT’s market presence.
- A strategic digital foundation for future web development and online engagement.
- A design system that balances technical clarity with brand personality.
- A visual and functional upgrade that reflects SABIT’s scale and professionalism.
SABIT is paving the way in waterproofing innovation, our work brings that legacy into sharp, modern focus.
We’re proud to have partnered with them on this journey.
