SustYnable
SustYnable is the first lifestyle digital platform in the region that empowers individuals to live more sustainably through accessible, everyday actions. As one of five startups selected by PepsiCo’s Greenhouse Accelerator programme, SustYnable is positioned at the intersection of education, culture, and environmental innovation. The platform promotes sustainable living as a lifestyle shift, offering content, tools, and experiences that make eco-conscious decisions both intuitive and inspiring.
The Challenge
Create a full brand ecosystem for an early-stage platform with the potential to become a cultural movement. SustYnable needed:
• A clear and compelling brand narrative to engage users and partners
• A digital identity that balances modern lifestyle aesthetics with environmental responsibility
• A scalable, user-friendly website to deliver content, features, and future educational initiatives
Our Approach
Brand Concept and Development: We developed a brand strategy grounded in the idea that sustainability is not a niche, it’s a mindset. Our work included defining:
• Mission: To make sustainable living accessible and practical for everyone
• Vision: A world where mindful choices shape our daily lives
• Values: Community, education, culture, simplicity, and long-term impact
We aligned these pillars with consumer insights and market research to create a brand that resonates with eco-conscious users and culturally engaged audiences alike.
Logo Design and Visual Identity: We designed a versatile and vibrant logo that captures the brand’s modern, optimistic, and inclusive personality. The identity system includes:
• A fresh, nature-inspired color palette
• Clean, approachable typography
• Custom icons and visuals to support educational and lifestyle content
The visual language was developed to feel both digitally native and emotionally grounded, creating a cohesive brand across platforms.
Website Design, Content, UX Writing, and Development: Our team designed and built the SustYnable website from the ground up, focusing on clarity, functionality, and storytelling. We delivered:
• A mobile-first, scalable design system
• UX writing that simplifies sustainability concepts without losing impact
• Engaging, SEO-friendly content aligned with educational goals
• Full front-end and back-end development to support future feature expansion
The website acts as the heart of the SustYnable experience, offering insights, resources, and tools that help users take meaningful steps toward a more mindful lifestyle.
Impact
SustYnable launched with a fully formed brand and digital presence that attracted early traction through its participation in the PepsiCo Greenhouse Accelerator. The brand now stands as a trusted name in the growing sustainability education and lifestyle sector, positioned for expansion into content partnerships, brand collaborations, and community-driven impact.
