BOXAT project was an exciting endeavor undertaken by our branding team. The goal was to develop a comprehensive branding strategy for a smart tailored diet meal subscription service. The service aimed to provide customers with hassle-free access to healthy meals from four different restaurants, conveniently delivered in a box.

As part of the project, our team was responsible for several key elements, including the creation of the logo and the design concept. The logo likely played a crucial role in representing the brand's identity and values. It would have been designed to capture the essence of BOXAT, conveying a sense of health, convenience, and personalization.

In addition to the logo, our team worked on developing the overall design concept for BOXAT. This concept, known as "Healthy Boxy,". The design concept would have encompassed various visual elements, such as color schemes, typography, and imagery, all aimed at creating a cohesive and recognizable brand image.

UX writing for the mobile app was another crucial aspect of the project. Our team would have crafted the language and messaging within the app to ensure a seamless and engaging user experience.

UI/UX design for the mobile app was also within our team's responsibilities. This involved designing the interface and user experience to ensure that the app was intuitive, visually appealing, and aligned with the overall branding strategy.

To maintain consistency and guide the brand's visual and verbal expression, our team also developed brand guidelines. These guidelines would have outlined the standards for logo usage, color palettes, typography, imagery, and other visual elements.

BOXAT service itself aimed to cater to different dietary needs and preferences. With 8 different diet programs, it sought to accommodate various physiological types by offering diverse menu options. Each program would have included four menus that rotated throughout the month, providing customers with a wide range of choices.