BOXAT is a smart, tailored diet food subscription service designed to make healthy eating simple, diverse, and convenient. Offering curated menus from different restaurants across eight diet programs, BOXAT delivers personalized nutrition straight to customers’ doors , all packed in a single, organized box.
Our task was to build a comprehensive brand identity and UX for a service that had to communicate:
The ability to stand out in a competitive, trend-driven wellness market
We focused on developing a visual and verbal language that feels fresh, clean, and smart, while remaining accessible and flexible for a wide range of users.
The name BOXAT was inspired by the core concept of receiving personalized diet meals neatly packed in food boxes, a reflection of convenience, structure, and smart nutrition delivery.
Key strategic pillars:
Creative Execution
Our work spanned across multiple touchpoints to build a unified brand ecosystem:
Logo Design: A clean, geometric logo that reflects order, modularity, and nutrition, with subtle references to meal divisions and smart tech.
Visual Identity: A soft yet confident color palette, minimalist typography, and structured grid system to reinforce the “boxy” simplicity of the concept.
Mobile App UX Writing: Clear and friendly language designed to guide users with empathy and ease throughout the app experience.
UI/UX Design: A user-friendly interface focused on quick meal selection, rotating menus, and easy personalization, optimized for everyday use.
Motion Design: We created dynamic motion elements to enhance storytelling and user engagement across digital platforms.
Brand Guidelines: A comprehensive visual and verbal system outlining logo usage, tone of voice, iconography, color palette, motion, and UI elements for consistent implementation.
The Service Experience
BOXAT supports 8 unique dietary programs, each tailored to various health goals and physiological needs. Each plan includes 4 restaurant menus that rotate weekly, offering flexibility and variety within structureو making healthy eating feel dynamic and never repetitive.
The Result
BOXAT emerged as a modern, modular, health-forward brand, designed for the new generation of health-conscious consumers. From the app experience to the packaging in your hand, every detail reflects a smart lifestyle in a boxو personalized, practical, and consistently on brand.
