The Challenge

• Standing out in a saturated market
  With countless donut shops, dessert spots, and food & drink concepts, Donut Time aimed to visually and emotionally stand apart.
• Creating a distinct identity
  The brand sought a look and feel that would be instantly recognizable while evoking happiness and warmth through its sweet offerings and café-style experience.
• Capturing the brand’s playful spirit
  Donut Time is not just about sugar. It is about fun, color, and delight through every aspect of the food and drink experience, so the design needed to express that energy fully.

Our Approach

We transformed Donut Time into a sugary sensation by developing a full branding experience that is as sweet and playful as their products.

• Brand Identity and Design System: We created a bright, joyful design language that instantly communicates warmth, fun, and deliciousness.
• Custom Illustration Style: From dripping glaze to smiling donuts, our illustrations look so good you’ll want to eat the screen.
• Creative Direction: We positioned Donut Time as a joyful escape, crafting every touchpoint including packaging, signage, and social media to deliver smiles.
• Concept Development: The brand story was built around treat moments, encouraging families to “make time for donuts” in their everyday lives.
• Packaging Design: We crafted playful and eye-catching packaging that captures the brand’s sweetness and charm. From boxes to wrappers, every element was designed to enhance the unboxing experience and reflect the fun-loving personality of Donut Time.
• Interior Design: We brought the brand to life in-store with a cozy and colorful interior that immerses visitors in a world of joy. Every detail, from wall graphics to seating, was designed to make the space feel warm, vibrant, and full of delightful energy.
• Social Media: We developed a bold and cohesive social media presence that visually aligns with the brand identity. Every post, story, and highlight reflects the fun, flavor, and personality of Donut Time.
• Brand Identity and Guidelines: We delivered a complete brand identity system supported by detailed brand guidelines to ensure consistency across digital and physical platforms. This toolkit included logo usage, color palette, typography, icons, and tone of voice to maintain a recognizable and unified brand presence.