The Challenge

Athman Holding needed a complete brand system that would:

• Reflect its legacy while embracing modernity.
• Communicate professionalism and investment authority.
• Deliver a seamless digital experience for stakeholders and potential partners.
• Maintain brand consistency across multiple subsidiaries and platforms.

Our Approach

Our process began with in-depth research and benchmarking of local and global investment brands. This informed our development of a brand concept centered around credibility, clarity, and class.

We translated this into a structured brand architecture, visual identity, digital system, and strategic messaging, all designed to capture Athman’s unique position in the market.

What We Delivered

Brand Concept & Development: We crafted a brand that embodies stability, sophistication, and transparency. The visual identity uses clean typography, a confident color palette, and geometric design principles, reflecting the analytical nature of investment while remaining premium and timeless.

Brand Architecture: We developed a scalable architecture that distinguishes between Athman’s main holding entity and its subsidiaries, ensuring clarity across communication, assets, and organizational structure.

UI/UX Prototyping: User experience was a top priority. We built a seamless and intuitive digital prototype that reflects Athman's professionalism while guiding users through its diversified portfolio.

Website Design & Development: We designed a visually elegant website that communicates Athman’s legacy, expertise, and strategic vision. The site allows visitors to explore investment areas, leadership insights, and brand values through a well-structured and engaging interface.

Brand Guidelines: To ensure consistency across all future communications, we produced a detailed brand manual covering:

• Logo system and usage.
• Typography and color specifications.
• Imagery direction.
• Tone of voice.

The Result

- A timeless and modern brand identity that reflects trust and growth.

- A digital presence that delivers both information and elegance.

- A robust foundation for brand expansion across sectors.

- A clear articulation of Athman’s value proposition to partners, stakeholders, and the public.