Melts is a Saudi brand that has a passion for candle making and offers the best types of raw wax and the finest essential oil factories to make scented candles that we bet on.

Challenges
- Establishing a unique brand identity: Melts needed to differentiate itself from other candle brands in the market.
- Creating a premium brand perception: The brand aimed to position itself as a high-end, luxurious product.
- Ensuring consistency across all touchpoints: The brand identity needed to be cohesive and recognizable across various platforms.

Strategy
The team's strategy involved:

- Brand identity development: Creating a visually appealing and memorable brand identity that reflects Melts' passion for candle making.
- Product design: Designing aesthetically pleasing and functional candle containers that showcase the quality of the product.
- Packaging design: Developing packaging that is both visually appealing and protective, while also reinforcing the brand's premium image.
- Web and app design: Creating user-friendly and visually engaging digital platforms that enhance the customer experience.
- Brand guidelines: Establishing clear guidelines to ensure consistency in brand usage across all channels.