The Challenge

To build a fresh, joyful, and trustworthy retail brand in a category that is entirely new to the Iraqi market
To communicate elegance and emotional connection while remaining accessible and easy to use
To design a visual identity and digital presence that can scale across global audiences while maintaining local relevance

Our Strategy

We approached 99 Warda as a vibrant and emotional lifestyle and retail brand. The strategy focused on positioning the app as more than just a florist, but a full gifting experience that delivers happiness with every order. From logo to language, we emphasized freshness, warmth, and quality.

Creative Execution

Logo Design: We created a logo that captures the spirit of celebration and care. The mark combines elegance and freshness, making it both distinctive and memorable. It reflects the thoughtfulness behind every bouquet and the joy of every occasion.

Company Profile Development: We crafted a full company profile that clearly communicates the brand’s mission, story, and positioning as Iraq’s first digital floral retail platform. The profile highlights key offerings, delivery reach, and the emotional value 99 Warda brings to its users while building trust with both customers and potential partners.

Brand Guidelines and Manual: To ensure a consistent and cohesive brand experience, we developed detailed brand guidelines and a usage manual. These cover logo application, typography, color palettes, layout systems, and visual elements, providing a clear framework for both online and offline retail 

The Result

99 Warda has emerged as a category-defining brand in Iraq’s gifting and floral retail market. With a joyful identity, scalable design system, and a strong foundation for digital communication, the brand is set to expand across borders while staying rooted in beauty, care, and everyday celebration.