Al-Zomra is the first Egyptian brand dedicated to making authentic Egyptian culture accessible, exciting, and educational for children. The brand’s mission is to increase general knowledge, inspire adventure, and instill discipline in youth, all through fun and culturally rooted weekly content.

Our role was to build a full-fledged brand identity from scratch,translating Al-Zomra’s values into a compelling visual and verbal presence that resonates with young minds and their families.

Guidelines

Brand Strategy

The Challenge

We were tasked with creating a brand that would:

Promote authentic Egyptian culture in a modern and engaging way.
Appeal to a young audience while maintaining cultural depth.
Establish a tone that blends discipline, adventure, and curiosity.
Deliver a consistent experience across all brand touchpoints.
Stand out in a market with limited culturally-rooted children’s brands.

Our Approach

We began by immersing ourselves in Egyptian heritage, youth education trends, and playful visual storytelling. Our creative strategy centered around building a brand that is:

Authentic, Rooted in local culture, language, and visual heritage.
Adventurous, Sparked curiosity and exploration in young minds.
Disciplined, Reinforced strong values through subtle messaging.
Playful & Modern, Designed for today’s young generation.

What We Delivered

Logo Design: We designed the Al-Zomra logo from the ground up to reflect the spirit of Egyptian heritage and appeal to children. It blends traditional symbolism with playful elements that suggest movement, discovery, and learning.

Brand Identity System: We developed a full brand system with vibrant colors, hand-drawn icons, and a youthful typographic style, flexible across packaging, merchandise, digital, and educational tools.

Captivating Copywriting: Our content team crafted a brand voice that is both informative and engaging, simplifying complex cultural ideas into accessible and memorable phrases for children and parents alike.

Brand Guidelines & Manual: We created detailed brand guidelines and a usage manual to ensure consistency across all future applications, from social media to school kits. These documents define logo usage, typography, tone of voice, color applications, and more.

The Impact

Cultural Relevance: Al-Zomra introduces a new generation to Egyptian identity in a language they understand and enjoy.
Brand Consistency: The guidelines enabled easy rollout across various materials and partnerships.
Emotional Connection: The brand identity evokes pride, excitement, and a strong cultural connection among its audience.
Ready to Scale: The system supports future expansions like animated content, events, or product lines.