The Challenge

Our objective was to create a unique and enduring identity for GCGC, one that seamlessly integrates Mawhiba’s existing brand while remaining versatile for future editions of the conference. The branding needed to reflect innovation, adaptability, and timeless relevance across mediums and touchpoints.

Our Approach

- Research & Strategy: We began with in-depth research and stakeholder insights to understand GCGC’s positioning and goals. A holistic brand strategy was developed to align with both the conference's global ambitions and Mawhiba’s core values.

- Creative Concept: We crafted a dynamic and forward-thinking identity built on three foundational elements:

• Creative Vision
• GCGC Typeface
• Global Conference Character

The design story was inspired by nature: just as the moon reflects the light of the sun to brighten the night, ideas can illuminate the world when reflected creatively. This metaphor guided our conceptual direction and storytelling.

- Design Development: A modern, flexible visual system was created, including:

• Custom logo integrating Mawhiba
• Scalable identity system adaptable to future events
• Visual language and motion design rooted in the concept of reflection and creativity

- Brand Guidelines: We delivered a comprehensive brand manual, including rules for consistent use across print, digital, and event applications, ensuring longevity and cohesion.

Impact

The resulting identity positioned GCGC as a forward-looking, globally relevant conference with a distinctive voice. It empowered the conference to visually communicate its mission while supporting scalability for future editions. The visual system’s adaptability ensured alignment with evolving themes, speakers, and venues year after year.