SYNOPSIS OF WORK: King Abdulaziz with Mawhiba powers the Global Conference For Giftedness & Creativity (GCGC), a unique conference that brings together creative minds from around the world. It empowers them to formulate precise, dependable, and creative solutions for challenges they encounter in their workplaces, families, and other environments. This conference constitutes a leading model for creative, collective global thinking.

The Challenge: Our challenge was to create GCGC identity integrated with Mawihba’s logo and to make GCGC identity suits for all the conferences in the upcoming years. For this reason, we designed the logo and the entire brand identity in a dynamic, adaptable, and proactive manner to align with both the business and branding objectives.

Strategy: We began with extensive research, a holistic brand strategy, creative direction, design concept, design development, motion storyboard, and brand guidelines. Our approach was based on the reflection of three key elements: creative vision, GC Typeface, and global conference. And the story was inspired by nature; Just like the moon reflects sunlight to light up the night, creative and innovative ideas can shine brightly in our minds.