Challenge

Arc de Sol required a complete brand built from the ground up, one that could articulate the premium, soulful nature of its furniture while resonating with a high-end audience in Saudi Arabia. The challenge lay in developing a distinctive name, brand identity system, and digital experience that felt refined, timeless, and culturally grounded. At the same time, the brand needed to maintain warmth and accessibility while ensuring long-term consistency across retail, digital, and print touchpoints.

Approach

The project began with a strategic naming process rooted in linguistic, cultural, and symbolic exploration. The name Arc de Sol was crafted to convey form, light, and emotional warmth, uniting ideas of structure and energy. This foundation informed a design direction centered on simplicity, warm golden tones, and subtle motion, inspired by handcrafted forms and natural light.

Solution
We developed a full brand identity system encompassing logo design, typography, color palette, iconography, and image direction.
The brand guidelines were documented to ensure seamless consistency across all brand expressions, from packaging to social media.
One of the core deliverables was the design and UX writing for the Arc de Sol website. The interface emphasized clarity, softness, and ease of navigation, all aligned with the brand’s voice. Through refined microcopy and structured storytelling, we ensured that the UX was not only functional, but emotionally engaging and brand-aligned.

Impact
Arc de Sol emerged as a confident, elegant brand with a distinctive presence in Saudi Arabia’s design market. The identity communicates both structure and warmth, while the website experience reinforces the brand’s commitment to thoughtful, crafted living. With a scalable brand system in place, Arc de Sol is positioned for growth across digital and physical retail channels, standing as a symbol of Saudi creative excellence with global appeal.