Brand Identity Articles
Branding Companies in Egypt: How to Choose One | Generator
Comparing branding companies in Egypt? A practical guide for Egyptian and Saudi businesses: match your brand problem to the right partner before you hire.
Brand Identity Agency in Egypt: Building an Identity People Can Recognise
What does a brand identity agency in Egypt actually build? Four identities from our Cairo studio, MNWEEN, Buruoj, Betal and Heights, and the questions behind each one, from naming to bilingual Arabic–English systems.
Brand Guidelines Services: How to Build a Brand People Can Actually Use
A brand can look perfect on launch day fall apart six months later. Here's what professional brand guidelines should include, why Arabic and English need one system, and real guideline work from Saudi Arabia, Egypt, Iraq and Kuwait.
Branding Integral: How One Maths Symbol Became an Accounting Brand
How Generator, a branding agency for the UAE, Saudi Arabia and Egypt, built Integral's accounting brand, from strategy and logo to brand architecture and web.
Rebranding NTS: The Cutting Edges of an Egyptian Steel Brand
Brand strategy, a steel-cut identity and a system built for consistency: how we rebranded an Egyptian kitchen equipment manufacturer to compete with global imports.
AI in Branding: Where Technology Accelerates and Humans Lead
AI can generate a logo in seconds. It can't decide what your brand should stand for. How we use AI in branding, and where humans still lead.
